Disney prioritises ‘audience centricity’ in commercial overhaul

Disney is bringing together its ESPN and Disney sales teams so it can “be more relevant” and “better serve” advertisers that are looking to target the same audiences across different platforms.
Its integrated ad sales, promotions and marketing solutions division Disneymedia+ will now be called Disney Media Sales and Partnerships. It will incorporate Disney, ESPN and digital media brand Maker Studios under one sales and partnerships roof. By working with its entire portfol