Disney preps marketing blitz as it takes on Netflix in streaming

Disney is readying a marketing blitz as it prepares to launch Disney+, its video streaming service that aims to take on Netflix and Amazon Prime Video.
Speaking on an investor call last night (6 August), Disney CEO Bob Iger said the company would be treating the launch as its most important in 15 years, with a marketing plan to match. That will include both “digital and analogue” activity, as well as “significant” support on Disney’s own platforms.
“It is goin