Disney on in-housing, upskilling and creating more effective marketing

Disney is transforming the way it works. From building up its in-house creative team to upskilling hundreds of its employees, especially in digital, the world’s largest entertainment organisation wants to make sure it is “uniquely placed” to offer clients and their agencies much more in a changing, and challenged, media landscape.
“As we all know, the agency world is really evolving at the moment and they are less disciplined than they once were,” Disney&rsquo