24-10-2019 08:31 via marketingweek.com

Disney joins This Girl Can for first branded content push

Sport England is partnering with Disney as it begins working with brands to create content for its ‘This Girl Can’ campaign.
The collaboration marks the first time This Girl Can has worked to create content with a brand and is the first of several key partnerships launching over the next year.
This Girl Can campaign lead Kate Dale says the move is an acknowledgement that Sport England “can’t deliver the mission of This Girl Can on our own”.
She explains: “Thi
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