Disney is losing its PR war with YouTube TV. Here's why.

Sports fans are caught in the middle of Disney and YouTube TV's contract dispute.Butch Dill/Getty ImagesDisney and YouTube TV are waging a PR war to sway viewers as their contract dispute drags on.Disney has painted itself as the underdog, but some surveys show it's getting more blame.PR pros weighed in on Disney and YouTube's messaging strategies.Who's winning the PR war in the Disney-YouTube TV standoff? Data suggests YouTube — so far.Disney's channels have been unavailable on YouTu