Disney hires Sky CMO to head up Disney+

Disney is hiring former Sky CMO Luke Bradley-Jones to run its new subscription service, Disney+, in Europe and Africa as it ramps up focus on its direct-to-consumer business.
Jones will join as senior vice-president of direct-to-consumer and general manager of Disney+ in Europe and Africa. Based in London, he will start in early 2020 and report into both Jan Koeppen, president of TV and direct-to-consumer in the region, and Michael Paull, president of Disney streaming services.
The move comes as