Direct-to-consumer brand Casper on shaking up the retail experience

The entrance to the Casper store.Now is the “perfect time” to launch a direct-to-consumer (DTC) brand, according to Constantin Eis, the co-founder and global managing director of sleep brand Casper, as he believes power is increasingly shifting away from retailers, particularly as shoppers have grown tired of old fashioned – and often outdated – retail experiences.
While new brands previously “had no chance of competing” for shelf space with more establis