Direct Line and Trinity Mirror on why ‘neurodiversity’ is crucial

Direct Line’s marketing director Mark Evans has warned that marketing is becoming too much to do with the left part of marketers’ brains, which prioritises logic and skills such as mathematics.
Speaking on a panel at Marketing Week Live today (8 March), Evans said that while it is great more top-tier brands are prioritising diversity internally, there needs to be the same focus on neurodiversity and ensuring there’s a balance between creatives and number crunchers.
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