Digital ad spend, shop footfall, video: 5 killer stats to start your week

1. Video makes up a quarter of US digital ad spend
Video is predicted to account for 25% of US digital ad spend, reaching $27.82bn this year.
Facebook (including Instagram) will account for almost a quarter (24.5%) of all video ad spend, ahead of YouTube (11%), Twitter (8.1%), Snapchat (1.4%).
However, in regard to revenue share, just 29.8% of Facebook’s ad revenue will come from its video platforms whereas Twitter will derive more than half (55%) of its total US ad revenues from video.
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