Digital ad spend, consumers’ concerns and the mobile industry: 5 killer stats to start your week

1. US digital ad spend will surpass traditional in 2019
US digital ad spending is predicted to exceed traditional ad spending this year, growing 19% to $129.3bn and totalling 54.2% of all US ad spending.
Mobile will continue its dominance, accounting for more than two-thirds of digital ad spending, at $87.1bn.
While digital is growing, other sectors are in decline. Directories such as Yellow Pages will take the biggest hit, down 19% this year. Print will see an 18% decline and TV is also predic