Digital ad budgets see biggest rise in almost 10 years

Marketing budgets and business confidenceMarketers have revised their budgets for digital ad spend up by the greatest extent in almost a decade as they shift priority to more activation-based marketing amid growing economic uncertainty and a “murky outlook”.
In the IPA’s latest quarterly Bellwether survey, covering the second quarter, 32% of respondents said they increased their internet marketing budgets, versus 9% that recorded a fall. That means an overall net balance