Diet Coke launches new campaign that sees grannies navigate dating apps

Diet Coke is launching a new campaign today (9 September) just under three months since its last ad launch.
The multimillion-pound campaign, created by Wieden+Kennedy London, will span TV, radio and outdoor.
‘You Do You’ includes two new TV ads that see people “unashamedly embracing mainstream trends”. That includes two pensioners talking to men on dating app ‘twinge’ – which bears a strong resemblance to Tinder – using phrases such as ‘Tota