Dick's Sporting Goods launches new men's athleisure line to take on Lululemon

Dicks Sporting Goods VRST.
Dicks Sport
Dick's Sporting Goods is launching a men's activewear line, VRST.
The line will have athletic wear and casual clothing.
Athletic wear has done well during the pandemic as overall apparel suffers.
See more stories on Insider's business page.
Dick's Sporting Goods is launching a men's athleisure brand called VRST to compete with Lululemon and other athletic brands.VRST is a "men's athletic apparel brand built for the modern active man who lives life on-the-g