Diageo’s CMO on how marketers can succeed in a volatile and chaotic world

Marketers need to be prepared to shift their mindset to cope with a rapidly changing and volatile global market, says Diageo CMO Syl Saller.
Speaking at an event hosted by The Economist at Cannes Lions today (18 June), Saller argued that recognising how much volatility there is in the world expands your repertoire as a leader.
For this reason Diageo frequently moves its marketing leaders around the world to give them fresh challenges and expand the scope of their thinking.
“We recently too