26-01-2017 15:59 via marketingweek.com

Diageo: We have the power to normalise gender equality

Diageo is aiming to use its position as one of the biggest alcohol companies in the world to facilitate change and normalise gender equality.
Speaking at the Advertising Association’s Lead conference today (26 January), the company’s chief marketing and innovation officer Syl Saller said she hopes Diageo’s brands, which include Guinness, Smirnoff and Johnnie Walker, can “act as a catalyst for social change” over the coming years.
Addressing a political backdrop tha
Read more »