Diageo, TSB, Jigsaw: 5 things that mattered this week and why

Diageo reveals details of its drive for marketing effectiveness
The focus on marketing effectiveness keeps increasing, so imagine being in a role where you are actually able to measure the impact of every penny invested to work out what delivers the best possible outcome. That is what Diageo claims its marketers can now do.
It has revealed for the first time details of its ‘Catalyst’ tool – a digital interface that provides instant data to help its 1,200 marketers across 55 cou