Diageo, Poundworld, Twitter: Everything that matters this morning

Diageo launches VR series to show dangers of binge drinking
Diageo has introduced a new virtual reality experience that will immerse consumers in a first person, interactive story about the dangers of binge drinking, as part of its commitment to reduce harmful drinking.
It builds on the drinks business’s 2016 launch of ‘Decisions’, a first-of-its-kind 360 degree experience that placed consumers in the front seat of a fatal drunk driving crash.
73% of people who viewed the film