Diageo, Next, Philip Morris: 5 things that mattered this week and why

Tobacco giant Philip Morris vows to ‘quit smoking’ in new campaign
On Tuesday, a number of the national newspapers ran a rather peculiar-looking ad.
It was created by tobacco giant Philip Morris, which sells brands like Marlboro, announcing the intention to “give up cigarettes” as part of its New Year’s resolution. It also urged the British public to do the same.
As part of the campaign, it launched the ‘Smoke Free Future’ website to provide smokers with