08-05-2017 17:48 via marketingweek.com

Diageo looks to ‘close the circle’ between content and sales with Amazon tie-up

Diageo Reserve has inked a deal with Amazon as part of wider moves to ‘close the circle’ between content and sales and introduce its brands to new audiences.
The five-part travel series World Class List follows aspiring musician and drinks enthusiast Carey Watkins. Watkins explores the best of what to see, do, eat and drink in Sydney, Taipei, Barcelona, San Francisco and Mexico City. Guiding him on his journey are some of the world’s top bartenders, who will explain how to make
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