Diageo hopes to banish stereotypes with four-part diversity framework 

Diageo has developed a diversity framework to helps the business address different aspects of diversity and break down some of the common barriers.
The four-part framework aims to tackle representation, perception, agency relationships and characterisation as the drinks giant looks to drive change and move away from relying on stereotypes as a shortcut for building content.
“Not all stereotypes are harmful, but they are an easy shortcut that is used across advertising so you really need so