Diageo, Google & new data laws: 5 things that mattered this week and why

Do you have the Anatomy of a Leader?
What does it take to be a marketing leader today? That’s the question we set out to try and answer with our big piece of research on the Anatomy of a Leader. The findings, based on a survey of more than 600 marketers, found that sales and commercial awareness is considered the most important responsibility, cited by 74% of respondents.
This is followed by knowledge of campaign planning and strategy (64%), market research (51%) and new product developmen