Diageo and Snow Patrol on whether brands should create record labels

With the likes of Red Bull and VICE now having their own record labels, it’s clear the line between brands and the music world is blurring.
Speaking this week on a Marketing Week Live panel exploring how brands can tap into the creative DNA of music, Diageo’s Fataar suggested this trend will only continue.
Fataar, who is responsible for Diageo’s Guinness brand partnering with Boiler Room to broadcast the Notting Hill Carnival, explained: “There is an interest among artis