Diageo admits it has had ‘no successes’ in selling direct to consumers

Diageo says it is yet to find an effective way to sell to consumers through its own online platforms, and has instead upped its focus on working with wholesale partners and retailers such as Ocado, Tesco and Amazon.
Speaking at a press briefing yesterday (6 September), the alcohol giant, which sells brands such as Johnnie Walker and Gordon’s Gin, said it is looking to hone in on its digital capabilities, in which ecommerce plays an important role.
Charles Ireland, Diageo‘s general ma