DFS’s CMO on using the ‘power of data to influence’

Toni Wood has worked at some of the UK’s most well-known brands. And despite her career spanning many sectors, from retail to personal care to food and drink, one thing that ties each role together is her desire to solve problems and be part of change within a business.
“I’m really curious and driven. I always want to be part of driving the growth agenda and building teams,” she explains.
Starting out in a graduate position at Sainsbury’s, Wood’s first role wa