Despite GDPR, consumers still don’t understand how brands use their data

With GDPR coming into effect today (25 May), new research shared exclusively with Marketing Week finds there is a growing gap in consumers’ understanding of how organisations use their data.
The survey, conducted by OnePoll for the Chartered Institute of Marketing (CIM), finds 48% of consumers do not understand where and how organisations typically use their personal data. That is up from 31% when the research was last conducted two years ago.
Just 7% feel they have a good understanding of