Demand for global beers hits ‘critical point’ for San Miguel

San Miguel is looking to profit from British consumers’ growing interest in global beers as sales volumes edge towards the category’s “elite” brands.
The Spanish beer’s senior brand manager Dharmesh Rana tells Marketing Week the increased sales have placed the brand at a “critical point”.
“In the next couple of weeks we will join an elite club of British brands [that sell over] one million hectolitres. We will be one of eight brands in that club.