Deliveroo, The FA, WPP: Everything that matters this morning

The FA and ITV trial virtual perimeter ads during England match
The Football Association and ITV trialled virtual replacement technology on the LED perimeter signage during the recent international match between England and Costa Rica. The technology enables a broadcaster to show different ads and brand messages to those being shown in the stadium, and to create different markets by overlaying the perimeter boards.
In the England game there were two concurrent virtual feeds running – one f