Deliveroo creates CMO role as it looks to broaden reach beyond cities

Deliveroo has created a new chief marketing officer role as it looks to capitalise on rapid growth and expand beyond cities.
Inés Ures, currently the marketing boss at hair and beauty booker Treatwell, is to become Deliveroo’s new global CMO. She is tasked with helping the company both grow in existing markets and enter new ones.
Deliveroo’s service is currently available in 13 countries, having recently launched in Taiwan, with plans for expansion this year. As CMO, Ures wil