Delivering a personalised shopping experience to surprise and delight

Retail today has become about far more than buying things; it has reached a stage where a retailer’s success no longer depends on the transaction alone. It is certainly important to have a well-stocked online product page and a smooth checkout process but, in the age of Amazon, even these are not enough. Indeed, we have seen two high-profile retailers – Toys R Us and Maplin – go out of business in the first few months of 2018 despite ticking both of these boxes.
The future of