Deliciously Ella on her ‘unusual’ approach to marketing

What does ‘marketing’ mean for your brand and how have your ways of doing it changed as your business has grown?
We’ve had a very unusual approach to the marketing side of our brand and almost five years into our company I still operate that side of the business and we’re yet to create a marketing department. Instead we talk directly to our audience, about twenty-eight million people a month, through social media. Our approach on social media is to be very accessible, aut