Deezer dismisses exclusive deals with musicians as ‘irritating’

Deezer is shifting its marketing strategy to focus on tie-ups with big consumer brands as it looks to target the more than 7 billion people who don’t yet pay for a music streaming service.
Earlier this week it unveiled a partnership with Manchester United and it has announced a similar deal with Barcelona FC. The latter will give Deezer, which has 10 million monthly active users, more international exposure as its branding will appear prominently around Barcelona’s Nou Camp stadium