Deciphering Gen Z: Why brands need to transform their marketing

The next generation has arrived. With Gen Z we’re beginning to see a fascinating new cohort of teens and young adults who are part traditionalist, part exceedingly modern tech-natives. The eldest Z-ers are now 22 and entering the workplace, and the youngest already influence billions of pounds of annual spend in the UK through their parents.
The burning question for many brands is ‘how can we create brands and messages that resonate with them?’. Marketing agency Jaywing i