Debunking the four myths of Generation Z

Generation Z are a bit of a mystery to many marketers. Those who were born in the mid nineties onwards are not behaving like previous generations, and there is concern among industry experts that businesses are going to miss out on revenue opportunities as the under 20s gain greater spending power. This mobile-savvy, digitally native group are a challenging tribe, according to a panel at Cannes, hosted and sponsored by Teads and moderated by Marketing Week.
Panel host Justin Taylo