Debenhams ‘comes out fighting’ with new brand identity

https://s3-eu-central-1.amazonaws.com/centaur-wp/marketingweek/prod/content/uploads/2018/08/31154204/Debenhams-_-DABOD-_-Final.mp4Debenhams is unveiling a new brand identity and campaign designed to build brand affinity and demonstrate a renewed sense of confidence for the future as it looks to turn around its fortunes amid wider problems on the high street.
For the first time in nearly 20 years, the department store has redesigned its logo, putting what it describes as a “modern and appro