Data privacy, customer experience & personalisation: 5 killer stats to start your week

1. Rise of subscription services fuels boost to TV and video consumption
A 45% rise in Netflix viewers over the past year and growth in the subscription video-on-demand (VoD) category has reinforced TV and video as the nation’s most popular medium.
On average, 99% of British adults watch TV and video content for four hours and 41 minutes per day – up 2% year on year. Adults still spend two-thirds (67%) of their viewing time watching live TV, although this is down from 70% in 2017 an