Daring, lion, race: How one startup is trying to simplify location

What do the words ‘daring’, ‘lion’ and ‘race’ have in common? They will lead you to a very particular three metre by three metre square just outside Charing Cross station in London.
‘Tools.sand.stone’ will take you to a spot in Central Park in New York. ‘Sportscar.citronella.photocopiers’ marks a point deep in the Antarctic Ocean.
The world has been divided into 57 trillion of these squares, each with their own unique three-word addres