Danone on why it’s repositioning as a ‘manifesto brand’

Danone is aiming to develop a portfolio of “manifesto brands” that reflect the company’s commitment to deliver a positive food future.
The French diary giant, which spans a stable of brands including Activia yoghurt and Evian mineral water, is using its new One Planet, One Health positioning to communicate the company’s desire to help consumers make healthier choices.
The business is embracing what it sees as a revolution among consumers to reclaim their connection with f