Daily Mail partners with Nectar in a bid to ignite print sales

Mail Newspapers, publisher of the Daily Mail and The Mail on Sunday, has partnered with Nectar in a bid to better understand its readers and push its print product.
The partnership, set to launch this summer, enables consumers to earn Nectar points every time they buy the print edition of the Daily Mail or the Mail on Sunday. It will also offer rewards to collectors, including money off shopping, travel, days out and cinema tickets.
Nectar points will replace the currency of the existing MyMail