Cutting-edge digital experiences: the new generation of native ads and AI

2018 promises to be an exciting year for the development and use of cutting-edge marketing technologies, with artificial intelligence (AI) and native advertising adoption only set to rise as more businesses embrace digital experiences and recognise their value.
Dale Lovell, chief digital officer at AdYouLike and author of Native Advertising, says: “In an ad marketplace where context is increasingly the criteria for success, the more data – and learnings from that data garnered in rea