Customer journeys, personalisation, online grocery: 5 killer stats to start your week

1. The majority of businesses can’t orchestrate customer journeys at scale
Just 13% of businesses have the ability to orchestrate customer journeys at scale, while 63% of brands say they’re unable to take immediate action on available customer data.
Despite this, brands recognise the need to act quickly and focus on improving their knowledge of the customer, with 50% of those surveyed expecting to increase spend on ‘journey analytics’ and orchestration by more