01-11-2018 20:30 via marketingweek.com

Currys ‘upgrades’ Victorian Christmas with modern tech

Currys PC World wants to show the “transformative power” of technology in its 2018 Christmas campaign, which features Victorians using a selection of gizmos and gadgets to give their festive frolics a modern-day twist.
From carol singers using tablets in place of hymn books, to a woman using a voice assistant to play Christmas tunes to her house guest, various scenes of festive traditions have been created to show how technology can “upgrade” Christmas.
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