Currys PC World uses humour to stand out this Christmas

Currys PC World is focusing on humour in a bid to portray its brand personality for this year’s ‘Get It Right’ Christmas campaign.
Each of its TV ads plays on a fictional family member dropping unsubtle hints about what they want for Christmas, with a mother dressing up her son for his nativity play with a gift of giant aluminium foil headphones opposed to myrrh. Another shows a man setting up a Christmas light display that highlights a neighbour’s impressive TV.
The ads