‘Curiosity, understanding and empathy the key traits of a successful marketer’

The tools marketers have to reach people might be changing, but the core business of marketing is still the same and marketers that want to succeed need to “be curious, have understanding and show empathy”.
That is the view of top marketers who were yesterday (31 August) receiving Fellowships from The Marketing Society.
Speaking to Marketing Week at the event, Antony Thomson, the founder and chairman of new digital bank Atom Bank, explained: “Marketing the discipline keeps