Corporate-NGO partnerships won’t work if they are simply a badging exercise

Brands and charities have been coming together for decades with the dual aim of boosting reputation and raising funds for worthy causes. But partnerships between corporates and non-governmental organisations (NGOs) have evolved considerably, shifting from a cash-based badging exercise to an increasingly sophisticated relationship between the two parties, according to the latest C&E Advisory Corporate-NGO Partnerships Barometer.
“The partnering agenda seems to be rea