Consumers split over impact of Nike’s Colin Kaepernick campaign

US and UK consumers are split over the impact of Nike’s Colin Kaepernick campaign, with younger people and those who are Asian or Black/African American far more likely to view the campaign favourably than older, white consumers.
Data from YouGov BrandIndex shows the campaign has certainly garnered attention among consumers in the UK. Its Attention score, which measures if respondents have heard anything about a brand, has gone from around +9 just before the ad launched to +28 yesterday (