Consumers show ‘worrying enthusiasm for spending’ as Christmas approaches

With Christmas less than two months away, the latest consumer confidence figures from GfK show Brits are upping their spend on big ticket items.
In October, the major purchase index rose two points to a score of three – marking the third month of rises. However, marketers should stray away from looking at this as evidence of a healthy economy, according to Joe Staton, head of market dynamics at GfK.
He warns: “Our enthusiasm for spending, as witnessed by the uptick in the major purch