Consumers prefer discovering brands than be subject to advertising

Research released today by referral marketing platform Mention Me, reveals that British shoppers are now less inclined to trust messages that are delivered via traditional advertising channels.
Instead, they prefer to discover new products themselves; favouring self-discovery via channels such as a friend’s recommendation, browsing in store or an online search engine.
The study was commissioned by refer-a-friend marketing platform Mention Me, into trust marketing and the impact of decreas