Consumers low on festive cheer as confidence drops to five-year low

Consumer confidence dropped to its lowest level in five years in December and there is likely “more downside” to come as Brexit twists and turns leave little room for manoeuvre for marketers and retailers.
According to GfK’s barometer, consumer confidence fell to -14 in December, a one point drop compared to both the prior month and December 2017. The last time the score dropped so low was in July 2013 and means consumer confidence has been in negative territory all year.
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