Consumers ignore ‘Brexit babble’ as confidence inches up

Consumer confidence in the UK inched up in August as the tail end of the heatwave and growing immunity to “Brexit babble” pushed up measures including purchase intent, although not by enough to pull it out of negative territory.
Consumer confidence was -7 in August, according to GfK, up three points from the previous month and August 2017. However, it remains strongly in negative territory, with August marking the 31st consecutive month it has come in at zero or below.
Measures incl