Constant change won’t cripple the CMO, inertia will

The sheer volume and pace of disruption across all sectors is paralysing businesses. Under pressure to keep up or stay ahead, and stuck at a digital impasse, businesses are faced with change from all angles and lack the ability or tools to break through.
In fact, call it what you want – change, disruption, digital transformation, growth sprint – around us, everything is shifting. We’re battling with audience engagement, how we can disrupt in the distribution channels, the techn